Technology editor, BBC News
Sony has very high hopes for LittleBigPlanet
Its first blockbuster title, LittleBigPlanet, has become the poster child of the PlayStation 3, and Sony is pinning its hopes on the game becoming a breakthrough hit for the console when it is released in October - attracting hard core gamers and more casual players.
The expectations for the game are huge, something of which Media Molecule's co-founder Alex Evans is all too aware.
He has had to develop a one of the biggest games of 2008, while at the same time building a game studio from scratch.
"I code by night and manage by day," he explained to BBC News.
Despite the seeming inexperience of the team, the founding members are veterans of Peter Molyneux's Lionhead studio, with more than 25 years of games industry experience.
The team first found fame when founding members Mark Healey and Alex Evans developed Rag Doll Kung Fu in their own time while at Lionhead.
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The game, with its emphasis on simplicity and character, became a calling card which got them through the door to meet with Sony, which immediately threw its backing behind the project.
Sony is certainly taking Media Molecule and the game itself very seriously. Alex Evans was invited on to the stage at E3 in Los Angeles with Sony Computer Entertainment America boss Jack Tretton to use the game as a backdrop for a media presentation.
It certainly signalled Sony's ambitions for the game, which is being developed by 27 people in Guildford.
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