Intel marks 40 years of chip making

By Maggie Shiels
Technology reporter, BBC News, Silicon Valley

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Moore's Law is all about smaller, faster and cheaper chips every two years

Intel, already the world's biggest semiconductor company, has big plans for the future as it celebrates 40 years in the chip making business.

The company hopes to see Intel chips being built into virtually every segment of computing.

Paul Otellini, Intel's chief executive and president said the next four decades would be about ubiquitous computing encompassing every aspect of daily life.

"We're now focusing on how to take [Intel's] architecture into new areas, bringing the benefits of that architecture we have built into new markets," he said. "Bringing the benefits of the internet into devices that don't have it today. Bringing the benefits of computing and communications to billions of people that have no access to it today.

The company's past success gave it a "unique opportunity," he said.

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It might be a great opportunity, but some warn that diversifying into products like smart phones and MP3 players won't be easy for Intel.

"It's a huge challenge for them," said Dan Hutcheson an analyst at VLSI Research.

"They are trying to get into a market where there are really strong existing suppliers like ARM in the UK and Freescale in the US.

"Intel presently sells products in the $45-$300 (£22-£150) range and now they want to move into the $5-$12 market. That's a significant shift to take a company like Intel from high end to medium to low end."

BY-BBC NEWS

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